As a gift shop, one of the main categories of goodies that we sell would have to be greeting cards. In the past In Good Company did sell cards but only from one or two stationers. Now this time round we are going to have a large selection and a huge range from the likes of Caroline Gardner, Rifle Paper Co., Meri & Meri, Cavallini & Co., Hester & Cook, Talking Out of Turn, Rex London and The Gift Label. So so many pretty and funny and original ones!

With so many cards, I knew I had to come up with a solution to display them all. Ideally I would have liked to do picture shelves over and over again all on one wall. Unfortunately, we just don’t have that much wall space and need it all for product shelves. I was reluctant at first about card stands but fortunately I found two of these vintage styled ones from Maison du Monde and so for now this seems to be a good solution.